PinnedAndrea RubikWhat is marketing today, and what isn’t anymore“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must…3 min read·Dec 9, 2020----
PinnedAndrea RubikFostering Diversity & Excellence in the Digital Economy — Digital First MagazineDr. Andrea Rubik has successfully led marketing and strategy initiatives for companies and products from various industries throughout her…9 min read·Jan 3, 2024----
Andrea RubikMarketing and Growth via PartnershipsIn today’s rapidly evolving business landscape, the traditional silos that once separated marketing from other functions are crumbling. The…2 min read·Sep 20, 2023----
Andrea RubikThe Brand-Building Odyssey for the Digital AgeIn the sprawling realm of marketing, many have been handed the age-old mandate: “Ascend and become the beacon of brands in your niche!”…3 min read·Aug 16, 2023----
Andrea RubikMultiple-stage lifeMany of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then…3 min read·Jul 30, 2022----
Andrea RubikCareer valuablesCareer management is about curating your career valuables3 min read·Jul 30, 2022----
Andrea RubikExploring business growth with a marketing mindsetAll growth is not designed equal. The key to understanding growth is your deep-dive knowledge of your product and your organization.3 min read·Oct 29, 2021----
Andrea RubikIf your business isn’t growing, nothing else mattersList of growth hacking tools2 min read·Sep 3, 2021----
Andrea RubikImprove marketing ventures inside early-stage startupsMarketing for growth checklist1 min read·Aug 29, 2021----
Andrea RubikIdeation blueprint for building a customer-centric innovationFramework and tools that address specific and unmet customer needs2 min read·Aug 29, 2021----