What kind of changemaker do you want to become? Last week, I had my lectures with students, the leaders of tomorrow, at Hult International Business School London. They are changemakers, trailblazers for sustainability, innovators, and fearless entrepreneurs. To help them get in the future-proof mindset, to stay curious, and to ask disruptive questions, I took them through the ever-changing…

All growth is not designed equal. The key to understanding growth is your deep dive knowledge of your product and your organization. A fundamental understanding of your product and, specifically, what the key reasons people use it are. It’s easy to be confused about what actual value looks like and…

List of growth hacking tools The key to understanding growth is your knowledge of your product and your work framework. A fundamental understanding of your product and, especially, what are the key reasons people use it. It’s easy to be confused about what value looks like and, as a byproduct…

Marketing for growth checklist The creativity, energy, and sustained innovation power the world of tech startups and SaaS companies and ​leap business to a movement. But today, it’s not enough to bring talented individuals together to build your company. Your company’s vision, values, mission, value proposition are essential. Write this…

Framework and tools that address specific and unmet customer needs Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services. Design thinking toolkit could help you explore and design your project…

Marketing plan framework There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless. It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing…

We have asked leaders from tech companies, startups and a new generation of SMEs: What does make you stressed today; What are your problems, worries, aspirations, fears about the future; How does this show up in your life; What prevented you from solving a problem; Where did you get stuck…

It was my first time at Davos and here are some highlights which could find a way to guide and grow our industry. Definitely, those were days of conversations with a much more diverse group of people than most expect and a foremost creative force of various agendas and fringes…

In recent years many advertising agencies have worked to change their business processes or even business models for the benefit of growth and efficiency. And in the end, so few of them apply a bit of attention to innovation that is equally or even more important: management innovation. Creative firms…