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Andrea Rubik
Andrea Rubik

12 Followers

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What is marketing today, and what isn’t anymore

“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” — Peter Drucker Accelerated growth. It’s what every company wants, isn’t it? Driving growth, especially for marketers, is a metric that…

Marketing

3 min read

What is marketing today, and what isn’t anymore
What is marketing today, and what isn’t anymore
Marketing

3 min read


Pinned

Business Lessons in London

What kind of changemaker do you want to become? Last week, I had my lectures with students, the leaders of tomorrow, at Hult International Business School London. They are changemakers, trailblazers for sustainability, innovators, and fearless entrepreneurs. To help them get in the future-proof mindset, to stay curious, and to ask disruptive questions, I took them through the ever-changing…

The Future Of Work

3 min read

Business Lessons in London
Business Lessons in London
The Future Of Work

3 min read


Oct 29, 2021

Exploring business growth with a marketing mindset

All growth is not designed equal. The key to understanding growth is your deep dive knowledge of your product and your organization. A fundamental understanding of your product and, specifically, what the key reasons people use it are. It’s easy to be confused about what actual value looks like and…

Growth Marketing

3 min read

Exploring business growth with a marketing mindset
Exploring business growth with a marketing mindset
Growth Marketing

3 min read


Sep 3, 2021

If your business isn’t growing, nothing else matters

List of growth hacking tools The key to understanding growth is your knowledge of your product and your work framework. A fundamental understanding of your product and, especially, what are the key reasons people use it. It’s easy to be confused about what value looks like and, as a byproduct…

Growth Marketing

2 min read

If your business isn’t growing, nothing else matters
If your business isn’t growing, nothing else matters
Growth Marketing

2 min read


Aug 29, 2021

Improve marketing ventures inside early-stage startups

Marketing for growth checklist The creativity, energy, and sustained innovation power the world of tech startups and SaaS companies and ​leap business to a movement. But today, it’s not enough to bring talented individuals together to build your company. Your company’s vision, values, mission, value proposition are essential. Write this…

Marketing

1 min read

Improve marketing ventures inside early-stage startups
Improve marketing ventures inside early-stage startups
Marketing

1 min read


Aug 29, 2021

Ideation blueprint for building a customer-centric innovation

Framework and tools that address specific and unmet customer needs Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services. Design thinking toolkit could help you explore and design your project…

Design Thinking

2 min read

Ideation blueprint for building a customer-centric innovation
Ideation blueprint for building a customer-centric innovation
Design Thinking

2 min read


Aug 29, 2021

Frame marketing strategy and plan of actions

Marketing plan framework There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless. It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing…

Marketing

1 min read

Frame marketing strategy and plan of actions
Frame marketing strategy and plan of actions
Marketing

1 min read


Sep 8, 2020

Are you ready to unfold new dimensions of innovation?

We have asked leaders from tech companies, startups and a new generation of SMEs: What does make you stressed today; What are your problems, worries, aspirations, fears about the future; How does this show up in your life; What prevented you from solving a problem; Where did you get stuck…

3 min read

Are you ready to unfold new dimensions of innovation?
Are you ready to unfold new dimensions of innovation?

3 min read


Feb 6, 2020

Davos 2020: Awesome week of great conversations

It was my first time at Davos and here are some highlights which could find a way to guide and grow our industry. Definitely, those were days of conversations with a much more diverse group of people than most expect and a foremost creative force of various agendas and fringes…

Davos

5 min read

Davos 2020: Awesome week of great conversations
Davos 2020: Awesome week of great conversations
Davos

5 min read


Jan 14, 2020

Creative firms transformation redefined

In recent years many advertising agencies have worked to change their business processes or even business models for the benefit of growth and efficiency. And in the end, so few of them apply a bit of attention to innovation that is equally or even more important: management innovation. Creative firms…

Innovation

2 min read

Creative firms transformation redefined
Creative firms transformation redefined
Innovation

2 min read

Andrea Rubik

Andrea Rubik

12 Followers

Marketing Executive | Applied Scientist | Co-Founder at Resyfy

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