Frame marketing strategy and plan of actions

Andrea Rubik
1 min readAug 29, 2021

Marketing plan framework

Marketing plan framework

There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless.

It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing plan framework to set your marketing OKRs and your execution plan for the upcoming period.

  • Prioritize opportunities and objectives when dozens of outlines all feel important
  • Frame a strategy and plan of actions your team can buy-in
  • Hold yourself accountable to your plan in the future months, even amidst the chaos of executing
  • Learn, unlearn, and relearn constantly
Marketing plan framework

Download the marketing plan framework here.

If this reading resonated, why not take a second to explore more resources, articles, tools, and key learnings at andrearubik.com/knowledge-sharing. Or share this framework across one of your social networks and let people know why it’s worth their time.

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Andrea Rubik

Marketing Leader | Co-Founder at Resyfy | President of Women in Digital Switzerland