Frame marketing strategy and plan of actions

Marketing plan framework

There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless.

It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing plan framework to set your marketing OKRs and your execution plan for the upcoming period.

  • Prioritize opportunities and objectives when dozens of outlines all feel important
  • Frame a strategy and plan of actions your team can buy-in
  • Hold yourself accountable to your plan in the future months, even amidst the chaos of executing
  • Learn, unlearn, and relearn constantly

Download the marketing plan framework here.


If this installment resonated, why not take a second to explore more resources via Odit articles, tools, and key learnings. Or share this framework across one of your social networks and let people know why it’s worth their time.



Marketing Executive | Applied Scientist | Co-Founder at Resyfy

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