Ideation blueprint for building a customer-centric innovation

Andrea Rubik
2 min readAug 29, 2021


Framework and tools that address specific and unmet customer needs

design thinking

Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services.

Design thinking toolkit could help you explore and design your project from job-to-be-done and outcome-driven-innovation to strengthen potential business ideas and increase their resilience for future markets:

  • Understanding customer’s needs in the targeted market
  • Knowing which needs are under or over-served and to what degree
  • Knowing if segments of customers exist with unique sets of unmet needs
  • Deciding what segments and needs to target
  • Conceptualizing the products, sub-systems, and feature sets that will address the unmet needs of the targeted customers
Design Thinking Toolkits

Get access to design thinking toolkits via this link.


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Andrea Rubik

Marketing Leader | Co-Founder at Resyfy | President of Women in Digital Switzerland

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