In recent years many advertising agencies have worked to change their business processes or even business models for the benefit of growth and efficiency. And in the end, so few of them apply a bit of attention to innovation that is equally or even more important: management innovation.
Creative firms today struggle with the challenge of competing against more resilient creative hot shops or nimble consultancy firms. Trying to transform existing practices using old approaches to management leaves creative firms definitely behind the curve. What creative firms need to stay competitive is entirely new ways to organize, lead, or coordinate that can successfully deliver resilience, sustainability, and innovation.
❇️ Look beyond externally created best practices, frameworks, techniques, and tools;
❇️ Adapt to market opportunities using lightweight lean and agile processes designed to fit the unique culture and structure of your organization;
❇️ Involve diverse talents in the design of the transformation process;
❇️ Meet customer demands by embedding the means for continuous innovation at the onset.
Novel approaches to management can create sustainable advantages and produce dramatic shifts in a competitive position. It allows creative firms to cross new performance heights. So, you can wait for your competition to come up with the next significant breakthrough, or you can become a management innovator right now.
Expert practitioners and creatives are changemakers. They are driven by curiosity and have high levels of helix adaptability driving their behaviour. And the industry needs more multihyphenates, more people with multiple interests, skills, age experiences or even jobs — those who keep pushing for a better, more adventurous future.
- Illuminate new approaches
- Stand up for something new
- Deconstruct the status quo
- Create a new market
A successful transformation in the creative firm requires a fundamental rethink of old approaches to management.