PinnedWhat is marketing today, and what isn’t anymore“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must…Dec 9, 2020Dec 9, 2020
Rethinking ChangeChange has always been a subject close to my heart — so much so that I dedicated my doctoral research to unraveling its complexities…Nov 5Nov 5
Multistage Careers for Modern Leaders — CXO MagazineFor the first time in history, there are four to five generations working together. People live longer than ever before, prompting leaders…May 6May 6
Fostering Diversity & Excellence in the Digital Economy — Digital First MagazineDr. Andrea Rubik has successfully led marketing and strategy initiatives for companies and products from various industries throughout her…Jan 3Jan 3
Marketing and Growth via PartnershipsIn today’s rapidly evolving business landscape, the traditional silos that once separated marketing from other functions are crumbling. The…Sep 20, 2023Sep 20, 2023
The Brand-Building Odyssey for the Digital AgeIn the sprawling realm of marketing, many have been handed the age-old mandate: “Ascend and become the beacon of brands in your niche!”…Aug 16, 2023Aug 16, 2023
Multiple-stage lifeMany of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then…Jul 30, 2022Jul 30, 2022
Exploring business growth with a marketing mindsetAll growth is not designed equal. The key to understanding growth is your deep-dive knowledge of your product and your organization.Oct 29, 2021Oct 29, 2021
If your business isn’t growing, nothing else mattersList of growth hacking toolsSep 3, 2021Sep 3, 2021
