Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then retirement. But this well-established pathway is already beginning to collapse; life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple…

“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” — Peter Drucker Accelerated growth. It’s what every company wants, isn’t it? Driving growth, especially for marketers, is a metric that…

Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then retirement. But this well-established pathway is already beginning to collapse; life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple…

All growth is not designed equal. The key to understanding growth is your deep dive knowledge of your product and your organization. A fundamental understanding of your product and, specifically, what the key reasons people use it are. It’s easy to be confused about what actual value looks like and…

List of growth hacking tools The key to understanding growth is your knowledge of your product and your work framework. A fundamental understanding of your product and, especially, what are the key reasons people use it. It’s easy to be confused about what value looks like and, as a byproduct…

Marketing for growth checklist The creativity, energy, and sustained innovation power the world of tech startups and SaaS companies and ​leap business to a movement. But today, it’s not enough to bring talented individuals together to build your company. Your company’s vision, values, mission, value proposition are essential. Write this…

Framework and tools that address specific and unmet customer needs Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services. Design thinking toolkit could help you explore and design your project…

Marketing plan framework There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless. It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing…

We have asked leaders from tech companies, startups and a new generation of SMEs: What does make you stressed today; What are your problems, worries, aspirations, fears about the future; How does this show up in your life; What prevented you from solving a problem; Where did you get stuck…