List of growth hacking tools
The key to understanding growth is your knowledge of your product and your work framework. A fundamental understanding of your product and, especially, what are the key reasons people use it. It’s easy to be confused about what value looks like and, as a byproduct, conflate causation and correlation: motivations and root causes versus byproducts and outcomes. Knowing your product value allows you to design the necessary experiments to isolate cause and effect properly. Knowing this allowed you to get new users to their aha-moment quickly. …
Marketing for growth checklist
The creativity, energy, and sustained innovation power the world of tech startups and SaaS companies and leap business to a movement. But today, it’s not enough to bring talented individuals together to build your company.
Your company’s vision, values, mission, value proposition are essential. Write this stuff down early and get everyone on the same page. You’re setting the stage for the future of a few to a few hundred employees.
We’ve put together marketing for growth checklist to help you design or improve marketing ventures inside early-stage tech startups and SaaS companies.
Framework and tools that address specific and unmet customer needs
Before we can develop any product, we have to conceptualize and define it. Ideation is the creative process of generating, developing, and communicating new ideas for products and services.
Design thinking toolkit could help you explore and design your project from job-to-be-done and outcome-driven-innovation to strengthen potential business ideas and increase their resilience for future markets:
Marketing plan framework
There has been a lot of discussion about the next normal. But the thing is, there is only change. Never-ending, constant change. Sometimes slow, sometimes fast, but consistent nonetheless.
It’s essential that you learn to plan in a way that you haven’t before. Then, apply a marketing plan framework to set your marketing OKRs and your execution plan for the upcoming period.
“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” — Peter Drucker
Accelerated growth. It’s what every company wants, isn’t it?
Driving growth, especially for marketers, is a metric that counts the most: the growth of a brand, growth of value creation, growth of a business. And along the way you build, unbuild and rebuild collaboration to deliver multi-stakeholder and multi-channel integrated product and band narrative.
We have asked leaders from tech companies, startups and a new generation of SMEs: What does make you stressed today; What are your problems, worries, aspirations, fears about the future; How does this show up in your life; What prevented you from solving a problem; Where did you get stuck and why; What solution would you wish to have?
Last week, I had my lectures with students, the leaders of tomorrow, at Hult International Business School London. They are changemakers, trailblazers for sustainability, innovators, and fearless entrepreneurs. To help them get in the future-proof mindset, to stay curious, and to ask disruptive questions, I took them through the ever-changing world of today, unusual management elements to drive change, mindset shifts approach, and supporting tools. I was immersed in a global environment of more than a dozen nationalities represented in classrooms, and I’ve also learned from students and fellow professors.
It was my first time at Davos and here are some highlights which could find a way to guide and grow our industry.
Definitely, those were days of conversations with a much more diverse group of people than most expect and a foremost creative force of various agendas and fringes. With topics like how next-generation technology will introduce new possibilities, how collaborative leadership is a key to sustainable solutions, and how we can tackle issues such as the growing skills and global enforcement gap.
“The purpos of a company is not only to serve its shareholders, but socitey at large…
In recent years many advertising agencies have worked to change their business processes or even business models for the benefit of growth and efficiency. And in the end, so few of them apply a bit of attention to innovation that is equally or even more important: management innovation.
Creative firms today struggle with the challenge of competing against more resilient creative hot shops or nimble consultancy firms. Trying to transform existing practices using old approaches to management leaves creative firms definitely behind the curve. …
It is the right time for advertising agencies and brands to rethink business creativity as a significant part of the transformation and new business models, not only to survive but to thrive. We all can agree: there is no business transformation if we do not transform ourselves, bring creativity from the creative department to each and every part of the organization.
Since 90-ties management education was exclusively in business schools and for corporations. …