PinnedWhat is marketing today, and what isn’t anymore“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must…Dec 9, 2020Dec 9, 2020
Why I Built Resyfy AIMy journey to build Resyfy began with a stark realization: the tools we use to showcase our professional lives are inadequate for today’s…Apr 3Apr 3
Davos 2025: A Week of Great ConversationsThe World Economic Forum in Davos is more than just a series of meetings; it’s a crucible for unexpected connections and insights.Feb 1Feb 1
Rethinking ChangeChange has always been a subject close to my heart — so much so that I dedicated my doctoral research to unraveling its complexities…Nov 5, 2024Nov 5, 2024
Multistage Careers for Modern Leaders — CXO MagazineFor the first time in history, there are four to five generations working together. People live longer than ever before, prompting leaders…May 6, 2024May 6, 2024
Fostering Diversity & Excellence in the Digital Economy — Digital First MagazineDr. Andrea Rubik has successfully led marketing and strategy initiatives for companies and products from various industries throughout her…Jan 3, 2024Jan 3, 2024
Marketing and Growth via PartnershipsIn today’s rapidly evolving business landscape, the traditional silos that once separated marketing from other functions are crumbling. The…Sep 20, 2023Sep 20, 2023
The Brand-Building Odyssey for the Digital AgeIn the sprawling realm of marketing, many have been handed the age-old mandate: “Ascend and become the beacon of brands in your niche!”…Aug 16, 2023Aug 16, 2023
Multiple-stage lifeMany of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then…Jul 30, 2022Jul 30, 2022
