PinnedAndrea RubikWhat is marketing today, and what isn’t anymore“Marketing is not a function, it is the whole business from the customer’s point of view. Concern and responsibility for marketing must…Dec 9, 2020Dec 9, 2020
Andrea RubikRethinking ChangeChange has always been a subject close to my heart — so much so that I dedicated my doctoral research to unraveling its complexities…Nov 5Nov 5
Andrea RubikMultistage Careers for Modern Leaders — CXO MagazineFor the first time in history, there are four to five generations working together. People live longer than ever before, prompting leaders…May 6May 6
Andrea RubikFostering Diversity & Excellence in the Digital Economy — Digital First MagazineDr. Andrea Rubik has successfully led marketing and strategy initiatives for companies and products from various industries throughout her…Jan 3Jan 3
Andrea RubikMarketing and Growth via PartnershipsIn today’s rapidly evolving business landscape, the traditional silos that once separated marketing from other functions are crumbling. The…Sep 20, 2023Sep 20, 2023
Andrea RubikThe Brand-Building Odyssey for the Digital AgeIn the sprawling realm of marketing, many have been handed the age-old mandate: “Ascend and become the beacon of brands in your niche!”…Aug 16, 2023Aug 16, 2023
Andrea RubikMultiple-stage lifeMany of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work, and then…Jul 30, 2022Jul 30, 2022
Andrea RubikCareer valuablesCareer management is about curating your career valuablesJul 30, 2022Jul 30, 2022
Andrea RubikExploring business growth with a marketing mindsetAll growth is not designed equal. The key to understanding growth is your deep-dive knowledge of your product and your organization.Oct 29, 2021Oct 29, 2021
Andrea RubikIf your business isn’t growing, nothing else mattersList of growth hacking toolsSep 3, 2021Sep 3, 2021
